We are unique in being a boutique color house that makes natural paints here in the US. We think this is pretty special, because we can respond quickly to changes in new environmental products without the competing interests of a larger company. We work to maintain principles of sustainability in our product, crafting our paint in small batches in ways that are environmentally responsible. 

Choices we've made in our paints:

• to use a soy-based alkyd resin to make a premium paint. Soy, sustainably produced, is a major component of the paint. Unlike most resins used in paints today, it does not come from a petrochemical source. In addition, the performance of waterborne alkyd resins in creating durable, premium high solids paints is unmatched.
  
  
• to minimize additives that create complex chemistries in the paint. Most performance-based additives are synthesized molecules that may not break down easily in the environment.  Arguably, by choosing products that do not add to the volume of these materials produced, you are benefiting the planet. 
  
  
• to use mineral pigments that are produced with low energy processes resulting in unique, colorfast colors that are largely based on clay. This differs from the majority of colorants used in commercial paints, which are more typically made of synthetic dyes or high energy processes.
  
  
• to fully disclose the ingredients in our paints.  We believe you deserve to know what you're breathing, touching, and living with in your home.  So we tell you, right on the label.
  
  
• to make a premium paint using premium materials without charging an exorbitant price.  We use unique resins, unique pigments, and maintain a high volume of solids in our paint because we know you want a high quality product that performs well and has incredible beauty.

Choices we've made in our community.  

• We hire locally and develop jobs here, where we live.  With a high level of poverty in our small community, our goal is to return wealth to the community by creating jobs both in our own operation and the various support functions needed for our operation.
  
  
• We work with regional organizations like SEAHBS (Southeastern Arizona Behavioral Health Services, http://www.seabhs.org/) that do workforce training with mentally disabled adults to assemble our marketing materials.