Green Planet Paints® was conceived in 1993, when Meredith Aronson, materials scientist and expert in clays and historic pigments, moved to Patagonia, Arizona. Surrounded by the blazing ochres of canyon walls, the electric greens of waterfall mosses, the shifting silvers of high-desert grasses and the multicolored hues of migrating birds, she was inspired to create a paint that not only reflected the beauty around her, but respected it. Combining her expertise in materials science with her knowledge of ancient pigment technologies, she began formulating a new kind of paint founded on three principles: beauty, performance, and sustainability.
With the birth of her son in 2000, Meredith realized that her paint not only had to be beautiful, sustainable and durable, it had to be safe as well--with no exceptions. She began to experiment with simple, natural recipes for milk paints and clay paints, guided by her friends Bill and Athena Steen, renowned innovators in natural construction. Over time, she reformulated these simple paints to improve their performance and manufacturability. She incorporated her knowledge of Mayan Blue pigment technology to create stunning blues, and soon had a rich palette of colors inspired by the natural landscape around her.
By late 2005 Green Planet Paints® became available in various retail outlets. Soon it became clear that in order to reach a broader audience, her paints would have to perform more like conventional latex paints. They would need to be washable and adhere to a wide range of substrates. The solids would need to remain suspended in the can during shipping and storage, and the paint should provide complete coverage in two coats.
She determined that soy alkyd resin offered the most sustainable and high-performing binder, and began working with suppliers to “green” their manufacturing processes until they met her requirements. She identified suppliers who were making novel green additives and invested over a year co-developing a new base as well as a new mineral and clay based tint system. As the paint progressed and gained more devoted customers, she began hiring the production staff, customer service representatives, and salespeople needed to bring this new product to a broader market.
Since prehistoric times, men and women have decorated their sacred places and dwellings with naturally colored materials. At Green Planet Paints® , we are proud to be part of this heritage. Our philosophy is simple: paint is a wonderful material. We're putting nature back into paint, and working to make the world a more beautiful place along the way.
In early 2009 Meredith turned much of the distribution of this paint line over to Go Green World Product, LLC in Phoenix AZ. Who was much better positioned for distribution of this product. In mid 2009, Meredith elected to sell all exclusive rites to her trademark and the renaissance premium paint line over to Go Green World Products, LLC; now making Go Green World Products, LLC the sole manufacture and distribution controller of this paint line.
Since prehistoric times, men and women have decorated their sacred places and dwellings with naturally colored materials. At Green Planet Paints® , we are proud to be part of this heritage. Our philosophy is simple: paint is a wonderful material. We're putting nature back into paint, and working to make the world a more beautiful place along the way.
In early 2009 Meredith turned much of the distribution of this paint line over to Go Green World Product, LLC in Phoenix AZ. Who was much better positioned for distribution of this product. In mid 2009, Meredith elected to sell all exclusive rites to her trademark and the renaissance premium paint line over to Go Green World Products, LLC; now making Go Green World Products, LLC the sole manufacture and distribution controller of this paint line.